7. Marketing Strategy

An effective marketing strategy is essential to the success of $RWX and the RWA DEX. We will develop a strategy based on three pillars: awareness raising, community building, and partnerships to promote the growth of the project.

• Community Building:

  • Social Media Engagement: We will establish official accounts on major social media platforms such as Discord, Telegram, and Twitter to deepen interaction with community members. On each platform, we will share the latest information, provide user support, and hold community events.

  • Regular AMA (Ask Me Anything) Sessions: We will hold regular AMA sessions where the development team and key members directly answer questions from the community. We will earn the trust of the community through transparent communication.

  • Ambassador Program Implementation: We will appoint enthusiastic community members as ambassadors and have them support the promotion of $RWX. Ambassadors will be responsible for roles such as content creation, event organization, and community management, and will be rewarded for their contributions.

• Awareness Raising:

  • Press Release Distribution to Crypto Media: We will distribute press releases to major crypto media outlets to widely disseminate news about $RWX and the RWA DEX.

  • Influencer Marketing: We will collaborate with influential figures in the crypto and DeFi space to raise awareness of $RWX. We will ask influencers to introduce the project, write reviews, and participate in AMAs.

  • Conference and Event Participation/Sponsorship: We will actively participate in major blockchain-related conferences and events, and promote $RWX through presentations and booth exhibitions. We will also sponsor related events to gain logo placement and promotion opportunities.

  • Leveraging the Virtuals Protocol community: We will inform the existing Virtuals Protocol community about $RWX and RWA DEX, building momentum across the entire ecosystem.

• Partnerships:

  • Collaboration with RWA Token Issuing Projects: We will partner with various RWA token issuing projects to promote token listings on the RWA DEX.

  • Collaboration with DeFi-related Projects: We will collaborate with other DeFi projects to improve interoperability and conduct joint marketing initiatives.

  • Strategic Partnership with Virtuals Protocol: We will cooperate with the Virtuals Protocol to implement marketing campaigns utilizing AI agents.

• Content Marketing:

  • Information Dissemination through Blog Posts and Explanatory Videos: We will create blog posts and video content that explain the mechanism and benefits of $RWX and the RWA DEX in an easy-to-understand manner, and distribute them on our website and social media.

  • Providing Educational Content on the RWA Market and $RWX Use Cases: We will provide educational content on the potential of the RWA market and specific use cases of $RWX to raise the interest of potential users and investors.

Through these marketing activities, we will raise awareness of $RWX and the RWA DEX, expand our user base, and promote the growth of the ecosystem.